Junk or spam mails are those mails which a reader does not pay attention upon or does not care to read. When any company sends email in bulk to large clients, possibilities remain quite high that mail lands in spam folder instead of inbox. It goes without saying that email marketing campaign of any company will be successful only when mail reaches at client’s inbox. In order to ensure the same it is prudent to know that in what circumstances email arrives at spam folder.
Reasons for spam mails
Generally, it has been observed that only those mails land in spam folder which are sent from free email hosting sites. Thus, if your company’s email address belongs to generic company, emails are more likely to go in client’s spam folder. Business owners keep their security on high due to which only those mails land to their inbox, which have been placed either in their safe list or in contacts. So, if email address is not mentioned in any of aforementioned two list, the mail may go to spam folder. Excessive use of punctuation and capitalization mark is another reason that directs mail to the spam folder.
So, if you want to ensure that your mails go to inbox instead of spam folder, make sure to hire services of such company that offers the highest standard of bulk email services and provide user-friendly bulk email software that gives assurance of maximum delivery rate. For finding more information about such companies, look over internet.