You might have heard that more and more corporates are using bulk email software for sending emails to large number of recipient. It is not wrong to say that these software programs help both big and small organizations to create and send emails to large number of clients at one time, without reporting any spamming complaints. It is because the software is loaded with innumerable features. Some of those features are unlimited number of emails are send to unlimited number of clients, dynamic variables can be used for representing recipient names, it shows status of email send to clients and many more. Due to these features, the software is demanded greatly in the market.
Many bulk email software providers use deceptive means to sell the software program. They market their product with this information that these software can send bulk emails easily without SMTP server. In other words, if a company uses the software they do not need to hire SMTP server provider. However, it is not true. In order to send bulk emails, SMTP server is inevitable because it is the origin of all emails. Even if you are using send bulk email software, you need to hire dedicated SMTP service providers that supports bulk emails. Moreover, if you are using the software, then also server is required for hosting the application. So, it is crystal clear that a company cannot send bulk emails without SMTP server, irrespective of the fact it is using software or not.