An undeniable fact is, of late, email is considered as one of the most powerful advertising tools that help online businesses in communicating messages to the targeted audience in the fastest possible manner. When a company wants to send message to large number of customers, it exercises the options of bulk email. Sending bulk emails implies sending mails to millions of people at a time. It may happen that your email lands in a spam folder instead of inbox. So, in order to increase or improve email delivery rates of your email, users must exercise following options:
- Keep updated email addresses list and verify the email address before sending messages.
Implement the option of double-opt in emails.
- Make subject line clear and informative. Avoid using exclamation points and capital letters in the subject line.
- Before sending emails to clients, run spam filter on them and replace words that are highlighted during filter.
- Minimize the size of graphics and keep your email short and concise. Lastly,
Employ services of dedicated SMTP server service provider for eliminating the chances of getting blacklisted.
In order to ensure that huge quantity of emails are delivered to clients at a fast pace, dedicated servers play a vital role.
SMTP (Simple Mail Transfer Protocol ) is one of the most widely used protocols on the internet, It is used for relaying email messages between servers. Increased delivery rate and sending unlimited number of emails are two benefits provided by STMP service providers to their respective clients. So, if you want to give your business benefit of mass email marketing, then look for reputed SMTP server service providers.